HOD Capstone Internship 2018

Learning Goal: Public Relations Press Kit

By: Lily Rosen

On this blog I will share the lessons I have learned at my public relations internship this semester about

creating a successful press kit.

Press Recaps and Final Thoughts: Documenting the Work

Bringing the entire press kit together and delivering it to the client. The last element of a press kit is a press recap. Press recaps...

Lily Rosen

Nov 7, 20182 min read

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Crafting creative and catchy pitches to send to the media in hopes they will cover your client's news. After spending a few weeks at the...

Lily Rosen

Nov 1, 20182 min read

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Connecting audiences to a more personal element of restaurants: the founders, chefs, bartenders and visionaries. Another, more...

Lily Rosen

Oct 30, 20182 min read

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Familiarizing oneself with clients and sharing that information with the public. For my second installment of my press kit blog I am...

Lily Rosen

Oct 24, 20182 min read

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A brief introduction to hospitality public relations and what it means to build a press kit. When I set out at my HOD internship this...

Lily Rosen

Oct 17, 20182 min read

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