Lily Rosen Nov 7, 20182 minPress Recaps and Final Thoughts: Documenting the Work Bringing the entire press kit together and delivering it to the client. The last element of a press kit is a press recap. Press recaps...
Lily Rosen Nov 1, 20182 minPitches: Sharing Ideas with the PressCrafting creative and catchy pitches to send to the media in hopes they will cover your client's news. After spending a few weeks at the...
Lily Rosen Oct 30, 20182 minBiographies: Sharing the Faces Behind the ScenesConnecting audiences to a more personal element of restaurants: the founders, chefs, bartenders and visionaries. Another, more...
Lily Rosen Oct 24, 20182 minBoilerplates: Learning More Complicated Press Kit ElementsFamiliarizing oneself with clients and sharing that information with the public. For my second installment of my press kit blog I am...
Lily Rosen Oct 17, 20182 minRecipes: Getting Started and Setting a Learning Goal A brief introduction to hospitality public relations and what it means to build a press kit. When I set out at my HOD internship this...